£15 including VAT
The Business Case for EA Development
Make a purposeful request for development funding and show how the learning will be applied.
Asking an employer to fund development is easier when the proposal is linked to a business need rather than framed as a personal benefit alone. This guide helps you define the opportunity, calculate a credible return and respond constructively when budget or timing prevents an immediate decision.
In short: a coaching guide and workbook for EAs, PAs and EA Managers asking an employer to fund development, covering choosing development for a reason, selecting the right intervention, building the business case, asking with confidence and flexibility and proving the learning was worth the investment. Five coaching stages, 14 guided prompts and 38 fill-in spaces, as an online workbook and a 29-page PDF, for £15 including VAT.
What this guide will help you achieve
If you want your employer to fund your development, ‘I would really benefit from this’ is only half a business case. The other half is explaining what the organisation stands to gain and how you will put the learning to work. That does not mean every benefit needs to be turned into an invented financial figure. It means being specific about the problem, the opportunity and the result you intend to create.
How the guide works
Five coaching stages, each with practical next moves, 14 guided coaching prompts and 38 fill-in spaces you can complete online or in print. Every stage ends with what to do next, and the guide closes with a conversation you can practise, a note on what to do when it does not go to plan and your own 30, 60 and 90 day route.
- Stage 1: Choose development for a reason
- Stage 2: Select the right intervention
- Stage 3: Build the business case
- Stage 4: Ask with confidence and flexibility
- Stage 5: Prove the learning was worth the investment
Who it is for
- An EA or PA who wants a training day, coaching or a programme paid for and has never written the case before.
- Anyone who has asked once, been told there is no budget and wants to ask better next time.
- An EA Manager making the case for a whole team.
What you get
The interactive online workbook, which saves your answers on your own device, and the same guide as a 29-page PDF to print and write in. Both are yours straight after payment and are emailed to you as well. £15 including VAT.
This is guide 12 of 12 in The eavolve Coaching Guides, and it is also included in the The EA Leader bundle with From Peer to EA Manager, The EA Team KPI and Objectives Builder and Leading Remote and International EA Teams for £59.
Questions before you buy
Link the request to a business need rather than a personal benefit: the problem or opportunity, the learning you have chosen and why, how you will apply it and the result you intend to create. Ask with confidence and flexibility, and have a plan for a no. The Business Case for EA Development takes you through those five stages, with a template for the ask.
A specific business need, the chosen intervention and its cost, how the learning will be applied and when, how the value will be shown afterwards and the timing of the request. It does not need an invented financial figure; it needs to be specific. The guide helps you write it in under a page.
Each guide comes two ways. The interactive online workbook opens in your browser, saves your answers on your own device as you go and can be printed or saved as a PDF at any point. The same guide is also supplied as a 28-page PDF if you would rather print it and write by hand. Both are yours straight after payment, and the links are emailed to you as well.
Payment is taken by Stripe. As soon as it goes through you are taken to your download page, where every guide you have bought is listed, and the same links are emailed to the address you used at checkout. If anything goes wrong, email emily@eavolve.co.uk and we will send the guide directly.
No. It is a coaching guide and workbook built around one challenge, written so it feels as though your eavolve coach is sitting alongside you. You work through five stages at your own pace, with practical next moves at the end of each one, and you can come back to it as the conversation comes round again.
Yes. Stripe sends a receipt that includes VAT, which most organisations accept for expenses. If you need a formal invoice, email emily@eavolve.co.uk before you buy. The Business Case for EA Development guide walks through how to ask for development funding if that is the conversation you are facing.
Every guide points to the next step if you want one. One-to-one coaching with Emily or Lily goes deeper on your own situation, and a free 30-minute discovery call is the place to work out whether that would help. Prices for coaching are on the EA & PA Coaching page.
