£29 including VAT
The EA Team KPI and Objectives Builder
Measure meaningful contribution without reducing EA performance to activity counts.
EA team objectives are most useful when they reflect the value of the function rather than simply counting completed tasks. This guide helps you connect team performance to business outcomes, choose meaningful measures and introduce them without creating unnecessary administration.
In short: a coaching guide and workbook for EA Managers and senior EAs setting objectives for a team, covering starting with the purpose of the EA function, choosing a balanced set of measures, establishing fair baselines, co-creating objectives with the team and reviewing outcomes. Five coaching stages, 14 guided prompts and 38 fill-in spaces, as an online workbook and a 28-page PDF, for £29 including VAT.
What this guide will help you achieve
If the only measure of a good EA is how quickly they answer an email or how many meetings they arrange, we have missed the point. I want you to build objectives that show what the team contributes to the organisation, without turning every part of the job into a meaningless number. Measures should help people improve, not create a new administrative burden.
How the guide works
Five coaching stages, each with practical next moves, 14 guided coaching prompts and 38 fill-in spaces you can complete online or in print. Every stage ends with what to do next, and the guide closes with a conversation you can practise, a note on what to do when it does not go to plan and your own 30, 60 and 90 day route.
- Stage 1: Start with the purpose of the EA function
- Stage 2: Choose a balanced set of measures
- Stage 3: Establish fair baselines
- Stage 4: Co create objectives with the team
- Stage 5: Review outcomes and act on what they reveal
Who it is for
- An EA Manager who has been asked for team objectives or KPIs and does not want to count emails.
- Anyone leading a business support function that is reviewed on activity rather than contribution.
- A senior EA writing objectives for themselves or for a small team for the first time.
What you get
The interactive online workbook, which saves your answers on your own device, and the same guide as a 28-page PDF to print and write in. Both are yours straight after payment and are emailed to you as well. £29 including VAT.
This is guide 10 of 12 in The eavolve Coaching Guides, and it is also included in the The EA Leader bundle with From Peer to EA Manager, Leading Remote and International EA Teams and The Business Case for EA Development for £59.
Questions before you buy
Ones that reflect the purpose of the function rather than activity counts: how executives’ time is used against priorities, whether meetings are prepared for and followed through, the quality of decisions supported and the experience of the people the team works with. The EA Team KPI and Objectives Builder helps you choose a balanced set, establish fair baselines and co-create objectives with the team.
Start with the purpose of the EA function in your organisation, choose measures that help people improve rather than creating administration, agree baselines that are fair across very different executives, and review outcomes together. The guide gives you a useful-KPI test and templates for each stage.
Each guide comes two ways. The interactive online workbook opens in your browser, saves your answers on your own device as you go and can be printed or saved as a PDF at any point. The same guide is also supplied as a 28-page PDF if you would rather print it and write by hand. Both are yours straight after payment, and the links are emailed to you as well.
Payment is taken by Stripe. As soon as it goes through you are taken to your download page, where every guide you have bought is listed, and the same links are emailed to the address you used at checkout. If anything goes wrong, email emily@eavolve.co.uk and we will send the guide directly.
No. It is a coaching guide and workbook built around one challenge, written so it feels as though your eavolve coach is sitting alongside you. You work through five stages at your own pace, with practical next moves at the end of each one, and you can come back to it as the conversation comes round again.
Yes. Stripe sends a receipt that includes VAT, which most organisations accept for expenses. If you need a formal invoice, email emily@eavolve.co.uk before you buy. The Business Case for EA Development guide walks through how to ask for development funding if that is the conversation you are facing.
Every guide points to the next step if you want one. One-to-one coaching with Emily or Lily goes deeper on your own situation, and a free 30-minute discovery call is the place to work out whether that would help. Prices for coaching are on the EA & PA Coaching page.
