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£29 including VAT

From Peer to EA Manager

Build authority, fairness and confidence when your colleagues become your team.

Moving from colleague to manager changes relationships, expectations and accountability, even when you know the team well. This guide helps you establish a fair leadership approach, handle difficult conversations and lead former peers with clarity and consistency.

In short: a coaching guide and workbook for a new EA Manager leading former peers, covering understanding what has changed, setting expectations early, leading performance rather than rescuing everyone, handling difficult conversations fairly and building credibility through consistency. Five coaching stages, 14 guided prompts and 38 fill-in spaces, as an online workbook and a 28-page PDF, for £29 including VAT.

What this guide will help you achieve

Being promoted to manage people who were your peers is not simply your old job with a different title. Relationships change, boundaries change and the things you used to overlook can become your responsibility to address. Having managed a large EA team myself, I know that being liked and being fair are not always the same thing.

How the guide works

Five coaching stages, each with practical next moves, 14 guided coaching prompts and 38 fill-in spaces you can complete online or in print. Every stage ends with what to do next, and the guide closes with a conversation you can practise, a note on what to do when it does not go to plan and your own 30, 60 and 90 day route.

  1. Stage 1: Understand what has changed
  2. Stage 2: Set expectations early
  3. Stage 3: Lead performance rather than rescue everyone
  4. Stage 4: Handle difficult conversations fairly
  5. Stage 5: Build credibility through consistency

Who it is for

  • An EA who has just been made EA Manager, team lead or head of business support.
  • Anyone about to apply for an EA leadership role who wants to understand what changes before it does.
  • A new manager who is finding the shift from friend to line manager harder than expected.

What you get

The interactive online workbook, which saves your answers on your own device, and the same guide as a 28-page PDF to print and write in. Both are yours straight after payment and are emailed to you as well. £29 including VAT.
This is guide 09 of 12 in The eavolve Coaching Guides, and it is also included in the The EA Leader bundle with The EA Team KPI and Objectives Builder, Leading Remote and International EA Teams and The Business Case for EA Development for £59.

Questions before you buy

How do I manage colleagues who used to be my peers?2026-11-05T19:53:18+00:00

Acknowledge what has changed, set expectations early and lead performance rather than rescuing everyone, which is the habit most new managers bring from the EA role. Being liked and being fair are not always the same thing, and consistency is what earns credibility. From Peer to EA Manager works through those five stages with wording for the difficult conversations.

What changes when an EA becomes an EA Manager?2026-11-05T19:53:18+00:00

Relationships, boundaries and accountability change, even when you know the team well. Things you used to overlook become your responsibility, and your own executive support work often continues alongside. The guide was written by someone who managed a global team of 60 EAs and is honest about that shift.

What format do the coaching guides come in?2026-11-05T15:16:10+00:00

Each guide comes two ways. The interactive online workbook opens in your browser, saves your answers on your own device as you go and can be printed or saved as a PDF at any point. The same guide is also supplied as a 28-page PDF if you would rather print it and write by hand. Both are yours straight after payment, and the links are emailed to you as well.

How do I receive the guide after paying?2026-11-05T15:16:10+00:00

Payment is taken by Stripe. As soon as it goes through you are taken to your download page, where every guide you have bought is listed, and the same links are emailed to the address you used at checkout. If anything goes wrong, email emily@eavolve.co.uk and we will send the guide directly.

Is a coaching guide a course?2026-11-05T15:16:10+00:00

No. It is a coaching guide and workbook built around one challenge, written so it feels as though your eavolve coach is sitting alongside you. You work through five stages at your own pace, with practical next moves at the end of each one, and you can come back to it as the conversation comes round again.

Can my employer pay for a guide?2026-11-05T15:16:10+00:00

Yes. Stripe sends a receipt that includes VAT, which most organisations accept for expenses. If you need a formal invoice, email emily@eavolve.co.uk before you buy. The Business Case for EA Development guide walks through how to ask for development funding if that is the conversation you are facing.

What if I want more support than a guide?2026-11-05T15:16:11+00:00

Every guide points to the next step if you want one. One-to-one coaching with Emily or Lily goes deeper on your own situation, and a free 30-minute discovery call is the place to work out whether that would help. Prices for coaching are on the EA & PA Coaching page.