£25 including VAT
The EA Salary Negotiation Toolkit
Make a credible case for your contribution, not simply a request for more money.
Asking for a salary review can feel uncomfortable when you are used to advocating for everyone except yourself. This guide helps you separate performance, market alignment and job evaluation, gather credible evidence and approach the right decision maker with a clear, professional request.
In short: a coaching guide and workbook for Executive Assistants and PAs who want to ask for a pay rise, covering what to ask for, the evidence to build, how to check the market, how to open the conversation and what to do if the answer is not yes. Five coaching stages, 14 guided prompts and 38 fill-in spaces, an email you can adapt and a conversation you can practise, as an online workbook and a 29-page PDF, for £25 including VAT.
What this guide will help you achieve
If you have been quietly hoping someone will notice how much your role has grown and reward you accordingly, I want you to stop relying on that happening. It might, but your career is too important to leave to chance. A credible salary conversation is not about demanding recognition or comparing yourself with the loudest person in the room. It is about understanding what you contribute, what the market tells you and how pay decisions actually get made in your organisation.
How the guide works
Five coaching stages, each with practical next moves, 14 guided coaching prompts and 38 fill-in spaces you can complete online or in print. Every stage ends with what to do next, and the guide closes with a conversation you can practise, a note on what to do when it does not go to plan and your own 30, 60 and 90 day route.
- Stage 1: Decide what you are asking for
- Stage 2: Build your commercial evidence
- Stage 3: Check the market without overstating it
- Stage 4: Open the conversation with purpose
- Stage 5: Respond when the answer is not yes
Who it is for
- An EA or PA whose role has grown well beyond the job description without the pay following it.
- Anyone who has been told to wait for the next review cycle and wants a plan rather than a hope.
- An assistant preparing for a conversation with a principal, an HR partner or a reward team for the first time.
What you get
The interactive online workbook, which saves your answers on your own device, and the same guide as a 29-page PDF to print and write in. Both are yours straight after payment and are emailed to you as well. £25 including VAT.
This is guide 01 of 12 in The eavolve Coaching Guides, and it is also included in the Know Your Worth bundle with The EA Career Progression Blueprint and The EA Performance Review Preparation Kit for £39.
Questions before you buy
Start with the decision rather than the money: work out whether you are asking for a performance-based rise, a market alignment or a re-evaluation of the role, because each is argued differently. Then build evidence of how the role has grown, check the market without overstating it, open the conversation with the right decision maker and agree a review date if the answer is not yes straight away. The EA Salary Negotiation Toolkit takes you through those five stages with an email you can adapt and a conversation you can practise.
Evidence of scope works better than a list of tasks: the seniority of the people you support, the decisions you make without approval, the problems you prevent and the responsibilities that were not in the role when you started, alongside credible market context for the role and location. The guide gives you fill-in spaces to build exactly that case before you have the conversation.
Each guide comes two ways. The interactive online workbook opens in your browser, saves your answers on your own device as you go and can be printed or saved as a PDF at any point. The same guide is also supplied as a 28-page PDF if you would rather print it and write by hand. Both are yours straight after payment, and the links are emailed to you as well.
Payment is taken by Stripe. As soon as it goes through you are taken to your download page, where every guide you have bought is listed, and the same links are emailed to the address you used at checkout. If anything goes wrong, email emily@eavolve.co.uk and we will send the guide directly.
No. It is a coaching guide and workbook built around one challenge, written so it feels as though your eavolve coach is sitting alongside you. You work through five stages at your own pace, with practical next moves at the end of each one, and you can come back to it as the conversation comes round again.
Yes. Stripe sends a receipt that includes VAT, which most organisations accept for expenses. If you need a formal invoice, email emily@eavolve.co.uk before you buy. The Business Case for EA Development guide walks through how to ask for development funding if that is the conversation you are facing.
Every guide points to the next step if you want one. One-to-one coaching with Emily or Lily goes deeper on your own situation, and a free 30-minute discovery call is the place to work out whether that would help. Prices for coaching are on the EA & PA Coaching page.


